An Immersive Tour Through The Line Experience Exhibition in Riyadh

Ever wondered what it would be like to live in a city of the future? NEOM’s monumental exhibition, The Line Experience gives you the opportunity to experience just that. 

Hosted at the Diriyah Biennale Foundation for Contemporary Art at Diriyah’s JAX District, the exhibition offers visitors detailed designs, architectural models and informative films that highlight the project in all its glory.  

An immersive experience, the exhibition offers an enriching and engaging tour that takes visitors on an unparalleled journey, giving them first-hand access to detailed urban planning designs and architectural features that will redefine livability in The Line once implemented. 

In addition, visitors will receive an in-depth view of NEOM’s sectors and its surrounding natural landscapes where people and technology come together in harmony with nature. 

Here’s a breakdown of what you can expect to experience at this exceptional exhibition. The exhibition is split into five zones, you’ll be able to get first-hand insights from guided tours available in Arabic and English.

  1. Neom Projects & An Introduction to The Line

Upon entering the exhibition, you’ll be introduced to informative films about NEOM’s revolutionary projects being developed in north-western Saudi Arabia, projects such as Trojena, a mountain resort city, Oxagon, the world’s largest floating city, and The Line.

2. The Hidden Marina

A real visual treat, you’ll get to see The Line’s luxurious marina which will house Yachts and other kinds of cutting-edge boats, the marina is seamlessly integrated into the city’s revolutionary design. 

3. Livability Principles 

Within the third zone, you’ll encounter visuals that display The Line’s residential, retail and leisure areas. You’ll get to know more about the innovative urban design approach described by the city’s creators as Zero Gravity Urbanism. Unlike other cities in which buildings are spaced apart from one another, the architecture of The Line will be layered vertically enabling inhabitants to move seamlessly in three dimensions: up, down and across. This unique design ensures that facilities and amenities can be accessed within a five-minute walk.

4. Flora at The Line 

In this zone, visitors will get to learn about the different kinds of unique and rare flora that will be grown at The Line. 

The integration of lush vegetation throughout the city is part of its overall eco-friendly approach. Unlike traditional cities, The Line will run on 100 % renewable energy and prioritize health and well-being over transportation and infrastructure. Covering an area of 34 square kilometers, The Line’s small footprint will contribute to conserving 95% of NEOM’s land and support environmental sustainability.

5. Design of The Line 

In this last zone of the exhibition, visitors can explore designs which highlight the most important characteristics of the city, which is 200 meters wide, 170 kilometers long and rises 500 meters above sea level. Spectacular architectural models showcase spaces for work, play and living. The designs of The Line reinforce the ambition of this innovative urban environment. You’ll also get the chance to discover the architects behind the project.

The Line Experience is running until April 29, 2023. Entry is free, but you must register before you visit. Book your ticket today!




Take a Tranquil Sea Tour of the Red Sea

Ever gone on a sea tour?! Go on an unforgettable sailing experience in the Red Sea with Alandalus Marina. Everything that could come to your mind is provided in a blink of an eye, whether it be food, drinks, snacks, or extra fun!

Bring your friends or family along, and explore the beauty, serenity, and refreshing saline atmosphere of the Red Sea!

Is The Red Sea … Red?!

Hmm … Not quite. The Red Sea’s name is a direct translation of its ancient Greek name, Erythra Thalassa. However, only European languages include any mention of “red.” In Hebrew it is called Yam Suph, or Sea of Reeds, most likely due to the reeds of the Gulf of Suez, and in Egypt, it is called “Green Space.”


The Red Sea is the saltiest sea of all the seas that connect to the ocean without even one river meets the sea.


A popular hypothesis about the origins of the Red Sea’s name is that it contains a cyanobacteria called Trichodesmium erythraeum, which turns the normally blue-green water a reddish-brown.

Some Amazing Facts About The Red Sea …

A Vital Trade Route

This body of water has been used for commerce since ancient Egyptian times. After the 1869 opening of the Suez Canal, cutting through Egypt to link the Red Sea with the Mediterranean, transport between Europe and Asia became significantly easier. Today this passage remains one of the world’s most important trade routes.


Year-Round Sunshine

The Red Sea is warm enough to visit throughout the year, with an average water temperature of 66°F, even in December and January. This goes up to an 84°F average in the summer months, making the sea’s shallow parts as warm as bathwater.

Filled with health benefits

The Red Sea is approximately 35% saltier than most other seas, which gives it unique health benefits. The saline concentration is believed to improve blood circulation.

The sandy beaches located near the Radisson Blu Hotel, Jeddah Corniche, also contain trace minerals and black sand, which can be used to treat skin inflammations, rheumatism, and arthritis.

Bonus Fact: Given the high salt concentration in the Red Sea, it’s believed that one could stay afloat with no additional apparatus!


Book your trip now & experience all the fun this awesome sea tour has to offer 😇


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Short article: Experience – Aram Al Ula

What’s Aram Al Ula you might say …
Well … Do you fancy going on a trip to the wild? Passing by stunning archeological sites?? Aram Al Ula is ready to take you for a comprehensive tour of the most glorious sites Al Ula has to offer!

Enjoy camping in the mysterious wilderness of Al Ula, having cozy chats with the most wonderful people while staring at the mesmerizing flickering lights of the fire.

A Run Through Some Places At You Will Enjoy …

Under the guidance of licensed & professional tour guides, you will feel like you’re being visited by these places rather than it being vice versa. Tag along with your loved ones & embark on a journey to Aram Al Ula that’s sure to stay in your memory for a lifetime!

First day 

Old city
Harrat Awirid
Elephant Mountain

Second day

Winter Park
Ikma Mountain
Al Hajar
Shuaib Al-Naam

Third day

Al Ula Oasis
Mount Arch

Read: Enjoy a Wonderful Trip With Hala Umluj

Hurry up & book your next amazing trip now!

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Qamra Night – A Place Where Lie Inspiration & Peace

Prepare your gear & get ready for a splendid hiking adventure involving many wondrous activities at Qamra Night. Whether you’re into sandboarding, horse riding, aim & shooting, you will certainly find something that will make your day. We will start by giving you an overview of what you’re about to enjoy.

A Dreamy & Peaceful Night With Natural Illumination …

Have you ever been hit with the instant realization that this circle up in the night sky is actually a sphere, a mini planet circling its way around our globe!

It isn’t a movie or 4k video. It’s happening now. It’s the same moon that poets and philosophers and scientists looked at for hundreds if not thousands of years. It possesses the same magic that is provided to them, yet shining on us all with generosity & grace.

Sandboard Your Stresses Away or Let The Horses Lead Them Astray …

Sandboarding is a sport similar to snowboarding, only instead of descending the snow is down dunes or sandhills. It’s a sport that one can’t say that lived life if they haven’t tried it.

It is very much related to snowboarding not only because of the apparent similarity but because, in fact, both will leave you blowing adrenaline & pumping heart! All it no worries about getting injured, as you will be supervised by a team of experts.

If you’re looking for a different kind of fun, then horseback riding is the way to go, as nothing else compares to. It isn’t like going for an exciting ride at an amusement park because you won’t have control over the park ride, the ride has no ability to formulate an opinion and even if it did have, you wouldn’t be able to act on it.

This one is a whole-different ride, the biggest buzz of all is galloping. You feel like you’re flying, and as your horse is going full pelt, you are also not 100% in control… But no need to fret, as you will be taught all skills & precautionary measures needed.

What are you waiting for? Book yourself a sweet Qamra Night

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The Art of Al-Qatt Al-Asiri – Brag to Your Friends With A New Skill

The Art of Al-Qatt Al-Asiri is one of the ancient & traditional arts that have been practiced for many years, almost exclusively by the ladies of prominent tribes southern to KSA. Inspired by the beauty of landscapes, mountains, valleys, and the welcoming atmosphere of Asir province.

Furthermore, the art tends to be of a highly sophisticated nature, incorporating a lot of classy geometric shapes & implicit meanings. The medium from which such art is expressed may involve canvas, wood, and carpets.

The tools used, may include, choral, chalk, and paint. But such lists are not to be strictly followed, as can be seen through the emergence of novel art mediums such as traditional clothes & and house decorations.

Nevertheless, this art is still been practiced to this day by many talented artists & designers who desire to awake, revitalize, and even innovate a huge part of their history and cultural traditions.

The Art of Al-Qatt Al-Asiri was later identified as part of the non-materialistic international heritages of KSA by the Ministry of Culture, which resulted in a huge following by artistically inclined Saudi nationals, transcending its values & beauty in many traditional expressions, such as music, and hobbies.

The Art of Al-Qatt Al-Asiri: A Spark From The Past … 

Book a fruitful learning session to The Art of Al-Qatt Al-Asiri

Pick up your tools & never be ashamed to be deemed a fool, being serious all the time is never fun!

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Ain Heet – A Cave Where Lost Dreams Can Be Found

A fan of going on adventures? We brought you a special kind of adventure, towards
Ain Heet. Lean over to hear the sound of nature & serenity. Explore the cultural heritage of Ain Heet from Almaha Sanctuary, check out the fish farms, and much more! 

Cold & Crystal Clear Water …

If you were to not find your lost dreams in there, then at least you will get inspired to form new dreams. The water in this cave is so pure & sparkly, it’s more like a piece of art that whoever made it has the power of talent & experience!

Beauty & Serenity Transcending Into The Physical World … 

Ain Heet cave or Heet Cave holds a breathtaking underground lake in its interior chambers. Heet cave situates at the face of Mount Al Jubayl in Wadi As Sulay in a small village called Heet in Riyadh. Here, you can take the best photos, enjoy outdoor games, photography, and many more. It’s a safe place for families as well.

Mahfol Makfol will stand to its name & make sure that all your wants & needs are well-taken care of, whether they involve transportation, accommodation & lodging, or some accessory things to add a sparkle to the trip!

Ain Heet: Not Just A Plain Cave … 

Book your next trip to Ain Heet & start creating awesome memories of this short-lived life.

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Enjoy a Wonderful Trip With Hala Umluj

A fan of going on adventures? Well, here’s a special kind of adventure, by Hala Umluj. With Mahfol Makfol starting the initiative of exploring the islands in KSA, you will certainly experience nature & serenity for what they are. Explore the cultural heritage & beauty of Umluj, watch the dolphins, turtles, and swim in the refreshing sea of Umluj, and much more!

A Cruise Around the Islands With Hala Umluj …

Whether you’re into going on sea tours, swimming, snorkeling, or even chilling by a campfire while watching the serene sunset. Enjoy a tour of the museum of Almanakha, Alamarah historical palace, and visiting Alshaban’s & other extraordinary places.

Make Long Lasting Memories … 

Beaches have magic in them, how much ever dull, sad you are, one sight of a beautiful, pleasant beach changes your mood. The cool, soothing sway of the breeze from the sea lightens up your heart filling with happiness. There are no guidelines, on how one should spend time at the beach. Just follow your heart and it will lead you on. However, Here is a list of things you don’t want to miss doing at the beach:

  • Sunrise, sunset: Watching the fascinating view of the sun which appears to rise up from within the sea, spreading light to the world during sunrise, or bidding adios for the day with its golden orange splendor is a sight worth waiting for.
  • Relaxation: swimming or just lazily sitting over the edge of the water(if you don’t know swimming!), as the waves caress you, teasing you with its irregular reach is a relaxation which you don’t get anywhere else. Also, the salt seawater has healing qualities in them!
  • Water Sports: If you are the adventurous type, then you should give water sports a try. Try to invent a new sports game, just for the fun of it
  • Sand art: Unveil the child in you, play around with wet sand making sand art, hone your imagination and construct the structures with sand
  • Shell collection: If you fancy preserving something from the trip, seashells are one such thing that is worth adding to your vault

Hala Umluj: Meet The Best Version of Yourself … 

Unleash the adventurer soul within you, pick up a few friends on your way to inspiration, and head on to a great journey with Hala Umluj!

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Hala Aseer – Chill Your Summer up at The South of KSA

If you’re planning to stay in KSA for the upcoming months, then you’ve got to pack up your luggage & make a run to the southern parts of the country and
say Hala Aseer on your way, that’s only if you don’t want to sweat your life away & get a sunstroke.

Start Planning for the Perfect Trip with Hala Yalla …

If you’re a fan of exploring new places & exotic cultures and traditions, then you will certainly enjoy this journey. With historical landmarks, traditional architecture of spots like Shada Palace.

Cable car your way towards Jabal Thera (Green Mountain), best enjoyed at night, at your choice of restaurant, with green neon lights shining the peak of the mountain, allowing you a panoramic view of the place.

Mahfol Makfol is Going to Make Sure You Have a Good Time …

With one of the best tour guides, flexible & organized plans for the entire trip, all you have to do is to enjoy yourself. You will be taken through the most breathtaking tourist attractions, with transportation, accommodation & lodging all taken care of, including generous discounts & free entrance for the young ones. 

Hala Aseer: A Misty & Chilling Beauty … 

Don’t wait any longer, and start planning the trip you need & deserve with Hala Aseer!

Download Hala Yalla Super App to see the fun for what it’s 👇



Spend Your Dream Adventure With Hala Haql

If you’re like me, then you must’ve gone through a period of your life where you were spending countless hours a day metaphorically building the best adventure there’s, made by you, as a gift to yourself. With Hala Haql, you’re going to bring all your dreams into the physical world & have a good time.

A Heaven For The Most Unique Flora & Fauna …

Hala Haql isn’t just limited to welcoming humans but is also home to an abundance of flora and fauna including rare species such as dugongs, wildcats, and green and hawksbill turtles. The lagoon contains 175 different species of coral and 195 species of fish, while endangered sea-birds such as the sooty falcon and crab plover populate the skies.

A Chance To Cultivate New Hobbies  …

Have you ever went scuba-diving? It’s about to be the most wonderful and mesmerizing experience of your lifetime…Hidden away from our familiar human world is a spectacular natural underwater world full of vibrant colors and textures, naturally crafted structures, exotic creatures, sea anemones, and a whole lot more, that is waiting to be traveled around.

Adventure sports which include scuba diving and snorkeling open up an array of opportunities to get up close to this fantasy land and experience the captivating visual treat to the eyes.

Hala Haql: A Visit Must place … 

Hala Haql your way through this gem of a place!

Experiences are best enjoyed with friends and family, call up whomever you desire the company with & head on to the trip of your dreams

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Explore The Hidden Side of Albalad With Hala Alwajh

Hala Alwajh with a town that holds the great remains of Hijazi architecture, Red Sea corals buildings outside of the beautiful city of Jeddah. Hop on a journey of exploring the abandoned town of
Alwajh, bring your flashlight, helmet, proton pack, ghost-proof suit, and a teddy bear (to offer it as a sacrifice in case circumstances call for it, god forbid … )

Beaches Stretching Over 100 Kilometers …

Get ready to experience a top-quality time, whether you’re into swimming, snorkeling, or going on sea tours, you will find everything your heart desires in here. What makes this place especially amazing is the quietness & slow pace of life. 

Bring Your Friends Along …

This is a perfect opportunity to reconnect with your old friends, by spending a good day hovering around Albalad, talking about the days when you’re kids & would spend the entire day messing around out and about. Speaking of childhood times, children are allowed on this journey & given a special discount of 50% that could also go up to 100% if they’re below the age of 6 years old!

Enjoy A Stress-Free Day … 

We all need that time away from work, allowing us to recharge & relax, getting back to the workplace with a great mindset and overall productivity. And guess what? You certainly deserve to have such a break! We tend to give ourselves less credit than what we deserve. So pack up your stuff, and go on a 3 days long journey to Alwajh, this is your vacation time.

Alwajh Town: A Place To Be Yourself … 

Hala Alwajh is waiting for you with many surprises & delights

What are you waiting for? Join us on this journey of self-discovery!

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